Marketing is an in-demand function across all industry sectors, in private, public, and not-for-profit organizations. Most professions utilize the skills of a marketer.

What are the qualities of a successful marketer? What education background is most conducive for success? How important is it to achieve an MBA?

This section is intended to pique interest in a marketing career, provide answers to the above questions, and connect aspiring marketers to key resources.

Marketing Job Descriptions

Job descriptions at both client-side and agency organizations illustrate the variety of positions available in a marketing environment, based on a student’s education, experience, skills and interest.

Career Profiles

Profiles of marketers found in this section will highlight myriad career paths taken by a cross-section of Canadian marketers – from those at the highest rank within an organization, to middle managers and those advancing their careers further.

Marketing Mentorship Program

In partnership with participating business schools at Canadian Universities and Colleges, CMA member organizations offer mentorship to students interested in learning more about the marketing profession. Students learn in real-time 'what it’s like to be a marketer, and why marketing may be the career of choice for them!

Business Programs at Canadian Colleges & Universities

Students interested in business/marketing have many education choices following high-school graduation. A number of college and university business programs offer co-op or apprenticeship programs which allow students to work in-field to gain valuable hands-on experience. Students who enrol in an undergraduate degree program often pursue a college diploma or certificate in a particular discipline upon graduation (such as marketing, public relations) or apply for acceptance into an MBA program.

This listing of colleges and universities, while not exhaustive, is a good place to begin researching your education options.